5 Big Benefits of a Strong Multi-Channel Marketing Strategy

There are a myriad of reasons why investing time, money, and effort into your current omnichannel strategy is well worth your team’s blood, sweat, and tears. Research has shown that companies with effective channel marketing strategies often see significant increases in:

Annual revenue: Companies with an effective omnichannel strategy enjoy an average 9.5% year-over-year increase in annual revenue. An increase of almost 10 percent in annual income is a respectable achievement in any economy.
Customer retention: Companies with effective omnichannel strategies typically retain 89% of customers. What’s better than spending a big chunk of your hard-earned budget to get new customers? Nip churn in the bud while keeping the customers you have!
Customer lifetime value: Customers of companies with an effective omnichannel strategy typically have a 30% higher customer lifetime value (CLV).
Customer spend: Customers spend up to 10% more after being contacted through omnichannel marketing campaigns. The rewards of being available across channels are truly measurable.
Customer satisfaction: Companies with an effective omnichannel strategy see their customer satisfaction increase up to 23 times. What matters most (to you) is that satisfied customers not only spend more, but they defend your business by sharing their good experiences with their peers.